Fintech

Web + iOS

Turning savings goals into a daily habit

A savings app where every goal shows real progress, so putting money aside feels good.

Turning savings goals into a daily habit
Turning savings goals into a daily habit
Turning savings goals into a daily habit

My part

Lead product designer

Duration

14 weeks

Crew

2 designers, 5 engineers

Ships on

Web and iOS

Brief

Cobalt helps people save for the things they care about. I led the redesign of goals, from first deposit to the day a goal is reached.

Challenge

Saving felt like a chore with no finish line

People set goals, then forgot them. Progress lived three taps deep, so nobody saw it grow.

Goals sit next to the balance, so progress is the first thing you see.
Goals sit next to the balance, so progress is the first thing you see.
Goals sit next to the balance, so progress is the first thing you see.

Goals sit next to the balance, so progress is the first thing you see.

Each goal has three moods: getting started, on track and done.
Each goal has three moods: getting started, on track and done.
Each goal has three moods: getting started, on track and done.

Each goal has three moods: getting started, on track and done.

Results

What moved after launch

+36%
goals reached on time
+36%
goals reached on time
+36%
goals reached on time
2.1×
weekly app opens
2.1×
weekly app opens
2.1×
weekly app opens
−40%
goals abandoned
−40%
goals abandoned
−40%
goals abandoned

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